StorePorter: it's webstore genius

eCommerce Trends – A Better Customer Experience

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The Internet has forever changed the way that businesses interact with their customers. But just because shoppers can buy your products from the comfort of their living room doesn’t mean that they’re ready to give up the in-store experience. Today’s savvy eCommerce shoppers are looking for the entire customer experience as they click through your website’s pages. To give today’s shoppers what they want, try these simple eCommerce strategies:

1. Offer an intuitive, responsive website.
You’ve heard about Mobilegeddon — and for good reason. Mobile is the future. In 2010, 96% of shopping was done on desktops. These days, 51% of the visits to your website come from a mobile device. If your website isn’t responsive, you’re denying more than half your web traffic the high-quality experience they deserve, and are keeping Google from properly indexing your site. Here’s the bottom line: If your website isn’t up-to-date and mobile-friendly, customers are likely to instantly move on. An old, static website is impossible to navigate on these smaller devices, and will become even less viable as Mobilegeddon continues to take hold of internet marketing.

2. Publish informative content.
Because customers can’t see or feel your product before they buy it, you must give them everything they need to make a purchasing decision clearly on your site. Consumers are more likely to feel good about making a purchase if they can find a lot of information about that product. That information includes visuals – lots of visuals. Show photos of your product from every angle, zoom in, create videos, and offer 360 degree views of your product when applicable. Write compelling product descriptions. Online shoppers also expect to read product reviews from other buyers. Be sure to provide review sections, forums and video testimonials in which happy buyers share their experiences. This information can be a deciding factor for a customer mulling a purchase.

Writing product descriptions and uploading images isn’t any webstore owner’s idea of a good time, but with StorePorter’s help, you can stock your site with effective product info and photos faster than ever before.

3. Get social.
Being social used to mean getting out into the world and interacting with customers in person. Today, it means using social networks to connect your current and potential customers with each other and your brand. Display icons for your official social sites clearly on your eCommerce website, and keep those sites active, up-to-date, and engaging. Active social media sites — think Twitter, Facebook and Google+ — can also act as customer service tools that gauge a response to your new products or services.

4. Offer dynamic search tools.
Do not make customers work hard to find the info they want. If you do this, they will move on to your competitors’ sites. Dynamic search tools will help customers locate information easily, which makes for a better — and longer — stay on your website.

As your trusted advisors and experienced webstore sellers, StorePorter provides our customers with the eCommerce strategies they need to optimize their store, increase their traffic and continue growing their online business. We developed our software to help you manage your webstore products and inventory with ease — freeing you to focus on providing that winning customer experience.

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eCommerce Feature Spotlight – Product Families

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Picture this: You’ve just added a new item to your inventory, the Super Outdoors Jacket,  and you can hardly wait to get it up in your eCommerce store. But as soon as you begin to input the SKUs in your webstore, you feel the anxiety swell. Because the jacket comes in three colors and six sizes, you really have 18 items on your hands. From the looks of it, you’re going to have to upload each of these SKUs separately just to get the Super Outdoors Jacket up on your eCommerce store.

And it gets trickier: although there are 12 different SKUs, online shoppers don’t want to go to 12 different places to find their desired size and color. Once you’ve uploaded all 12 Super Outdoors Jacket variations, you have to find some way to make them appear under a single listing.

If this sounds like a lot of work, you’re right. Luckily, StorePorter has a feature that helps you conquer this time-consuming issue: the Product Families tool. Here’s why busy online merchants love this automation for QuickBooks POS and ARS v6.

Product Families – How it Works

The Product Families tool is simple: it consolidates your inventory so that all variations for one product appear under a single webstore listing. With Bigcommerce, it would take hundreds of clicks to get those 18 Super Outdoor Jacket sizes and colors uploaded to your store and organized under the same product entry. At StorePorter, we’ve made the process a lot easier.

Let’s go back to the Super Outdoor Jacket. With StorePorter managing your products, you only have to describe the product and add images one time; our automation creates all the necessary records in Bigcommerce automatically. Thanks to our built-in Product Families feature, you can easily make all your sizes, colors and other variations part of the same listing. There’s no hassle and no confusion — just a few simple clicks.

At StorePorter, our goal is simple: we simplify webstore management so that you can get back to growing your business. Our software is packed with automation tools that save you time, time, money, frustration and costly inventory errors. Want to experience it for yourself? Contact us today to schedule a demo.

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Case Study – Bigcommerce Migration Increased My Conversion Rates

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When ProStores announced that it would be shutting down in early 2015, our clients came to us with the inevitable question: where do we go from here? At StorePorter, we know a solid platform when we see one. That’s why we’re confident in recommending Bigcommerce to the online sellers in StorePorter’s family. With Bigcommerce’s solid platform and StorePorter’s powerful automation tools, our customers haven’t just matched their previous sales — they’ve blown those figures right out of the water.

For a glimpse into the benefits of Bigcommerce and StorePorter, check out the results that one of our customers, Country Village Shoppe, has experienced since its migration last year.

The problem

Country Village Shoppe was experiencing the pains we see with many eCommerce stores: flat conversion rates and stagnant web traffic. The shop’s owner wanted to jumpstart sales, conversions and web traffic while continuing to use StorePorter to manage its inventory.

With Country Village Shoppe’s previous platform, ProStores, closing for business, we had the perfect opportunity to move the webstore to Bigcommerce — a platform that’s done wonders for many of the other folks in the StorePorter family. With this powerful, reliable platform hosting the webstore and StorePorter managing its inventory, we knew the migration would be just what Country Village Shoppe needed to generate more traffic for its great products.

The migration

In the world of eCommerce, “migration” can be a scary word. But with StorePorter, sellers like Country Village Shoppe have a partner every step of the way. Using our migration system and Bigcommerce’s 301 redirect tools, we managed the entire move to Bigcommerce. That meant transferring all the store’s existing data to the new platform, and making sure no “dead” inventory got brought over in the migration. The entire database migration took less than two days — no glitches in sight.

The benefits

In its first full year on Bigcommerce, Country Village Shoppe’s conversion rate has increased by 200%. Bigcommerce’s user guides make troubleshooting a breeze, and built-in features — the Abandoned Cart Saver is one of the shops’ favorites — drive sales in new ways.

And because StorePorter integrates seamlessly with Bigcommerce, Country Village Shoppe enjoys the same automation tools that our software has provided since Day 1. Our powerful software continues to make uploading, managing and selling the store’s stuff easier than ever before. The store’s team can sync its POS solution with Bigcommerce in one click, and deploy new products at lightning speed. Pair that with Bigcommerce’s user-friendly interface, and you have a truly streamlined eCommerce experience.

The bottom line

With StorePorter’s eCommerce management automations and Bigcommerce’s top-notch platform, Country Village Shoppe has a winning team that will continue supporting its growth. Check out the store’s full collection of home decor here.

Want to see how StorePorter can ease your Bigcommerce migration and grow your webstore? Contact us for a free demo. We’ll share our eCommerce expertise, walk you through the StorePorter software, and tell you all about the great monthly plans that our partner, Bigcommerce, provides.

(P.S. Bigcommerce just launched an Enterprise Plan with more features, premium cloud resources, and unlimited API calls. Ask us about how their platform can support your webstore’s unique needs.)

 

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ProStores closing – How to have a successful Bigcommerce migration

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If you’re a ProStores user, you’ve definitely heard the news by now: ProStores is shutting down on Feb 1, 2015. February may seem light-years away — we’ve still got Thanksgiving and the 2014 holiday shopping season ahead of us — but to have your new store set up and running on Bigcommerce before Feb. 1, now is the time to act.

But don’t get stressed-out just yet: StorePorter is here to help. Here’s why you should enlist our expert team to handle your Bigcommerce migration:

1. We clean up your data before you migrate.

Sure, migrating your store from ProStores to Bigcommerce in one fell swoop seems like a great idea. The problem is that when you do so, exactly what’s in your store now is what will appear in your Bigcommerce store. If you have messy, unorganized data, or lots of dead products, it’s better to clean that up before you migrate so your Bigcommerce store is in tip-top shape.

StorePorter organizes, syncs and updates your stuff so that only the data that should be in your new store winds up there. Think of it as a spring cleaning, courtesy of our nifty software.

2. We manage your data during — and after — the migration.

Bigcommerce offers users a fairly strong migration tool, but it doesn’t do everything. One of the things it overlooks is your data. StorePorter manages your stuff during the migration so that your store is ready to operate as soon as it’s set up in Bigcommerce. No inventory errors, no stress and no lost time trying to figure out how to get your stuff to appear like it should in your Bigcommerce store.

3. We make sure you get the most out of your webstore migration.

We’ve migrated quite a few stores from ProStores in our day, and we use this expertise to ensure your Bigcommerce migration is a smooth, seamless process. Our pros know how to make the most of the features that Bigcommerce offers, and understand the complexity of translating all ProStore’s quirks and features into your new Bigcommerce framework. We can also recommend plenty of Bigcommerce best practices and training tips based on our years of working intimately with this platform.

And here’s the best part: many of our customers have experienced a sales increase once we migrate them to Bigcommerce. Want us to help you achieve the same webstore growth? Contact us to learn how StorePorter will enhance your webstore’s migration from ProStores to Bigcommerce

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